If a company isn’t experiencing success, is sales the real problem? The finger of blame is usually pointed at the sales department. Ed Porter, the fractional Chief Revenue Officer of Blue Chip CRO, is here to say that it ain’t necessarily so. Ed joins our Market Dominance Guys, Chris Beall and Corey Frank, on today’s podcast to talk about his experience in helping companies ferret out the real culprits — and it’s not always the sales reps. In exploring the problem with his own customers, Ed has discovered that marketing and customer success are often the departments that need some repair or fine-tuning. He wholeheartedly agrees with one of Chris’ maxims: In a cold call, “technology amplifies ‘suck’,” which is what you’ll see if there’s a technology-provided increase in your cold-calling speed but there’s no company alignment of messaging, training, coaching, and follow-up. So, take Ed’s advice for business trouble-shooting and ask yourself the question posed by today’s Market Dominance Guys’ title, “Is Sales the Real Problem?”
About The Show
We are in the midst of an exciting yet seismic change across the profession of modern sales. Improved (and much smarter) marketing tools, more compelling sales methodologies, better-designed datasets, and even the introduction of Artificial Intelligence have all lent a hand to upgraded efficiency and higher close rates. The unshakable mission of a company, however, remains constant – if not all the more elusive: “Those that dominate their market are those that are going to win.” Join Chris Beall and Corey Frank for a journey into the vast forces, best practices, and simple path that can propel your organization to reach true market dominance
Ed Porter | Fractional Chief Revenue Officer
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