When are sales problems not really sales problems? Monthly and quarterly revenue numbers make it easy to know how well a sales organization is performing. Because sales is a lagging indicator, when numbers grow or shrink it’s always an indicator or symptom of something else, something deeper going on.
In this episode, James is joined by Ed Porter, founder of Blue Chip CRO. Together, Ed and James access 50+ years of combined experience working with sales and customer-facing team leaders, to explore the root causes of some of the most common sales problems faced by scale-up and growth stage companies.
Ed Porter | Fractional Chief Revenue Officer