Services
How we can work together to meet your goals
Chief Revenue Officer Advisory
I collaborate and guide the right strategies and tactics to be owned and executed by you the client.
Best for leaders who need to:
- Accelerate revenue
- Define go-to-market strategies
- Build repeatable and scalable sales and marketing processes
Fractional Strategy
✔ Weekly strategy sessions with CEO
✔ Guide goal-setting and performance planning
✔ Create action items to be executed by the client
✔ ~1 hour per week
$2,500 per month
Fractional Coaching
✔ Everything from Fractional Strategy
✔ Weekly meetings with revenue teams
✔ Weekly one on one’s and huddles with revenue team leaders
✔ ~3 hours per week
$5,000 per month
Chief Revenue Officer Execution
I provide hands-on leadership and execution of the client’s revenue strategies
Best for leaders who need to:
- Align revenue teams around the same playbook to drive customer acquisition
- Delegate revenue organization to an expert leader
- Drive performance across individual roles and revenue teams
Fractional Leadership
✔ Everything from Fractional Coaching
✔ Coaching sessions with revenue team members
✔ Develop basics of a revenue playbook
✔ ~8 hours per week
$8,000 per month
Fractional Ownership
✔ Everything from Fractional Leadership
✔ Develop full revenue playbook with team alignment
✔ I’m accountable for leading your revenue teams
✔ ~16 hours per week
$15,000 per month
How We Can Work Together
Ed helped us think about inside sales more strategically. We dabbled with it in the past, but we knew we needed an expert to help us set it up as both a lead generation organization for our field teams and an independent quota carrying unit. Ed first helped us align our marketing and sales processes to build a system that better qualified inbound and outbound leads. This resulted in our teams working together to provide the best solution(s) for our buyers. He helped us architect a discovery and demo process that better engages prospects and identifies their pain points. Between the qualification process and sales process, we almost doubled our conversion rates within a few months and are still seeing sustained performance improvements since.
Founder & President, $60M SaaS Company
Ed contributed insight and led execution in a few key areas of our outbound sales process with both an onsite and offsite sales team. Phase one consisted of creating baseline strategies, including an outbound sales playbook, that enabled us to increase engagement among prospects via email, phone, voicemail, and various social media outlets. During phase two, he created and delivered best practices/tactics for us to build a better discovery and consultative sales process. In phase three, he helped us strengthen and find more efficiencies in overall outbound processes including the navigation of technology tools and processes – as well as the best ways to integrate with existing internal processes. Without Ed, I am not confident that we would have built these three phases in such a short, but high quality, timeframe!
Director of Inside Sales, SaaS Company