On this episode, Elio interviews Ed Porter, Chief Revenue Officer of Blue Chip CRO and Co-Founder of HCRpath. Blue Chip CRO helps founders and executives align their revenue organization to accelerate growth through your buyer’s journey. By aligning marketing activities with sales, Ed helps his clients remove the silos in their company and increase collaboration toward achieving revenue targets. Ed recently launched his newest company HCRpath that helps healthcare providers and patients on their path to better preventative health. Ed shares his best ideas on sales, marketing, brand positioning and growing revenue.